Matrix SoColor HD RR

WHAT IT IS

SOCOLOR permanent hair color is the ultimate portfolio for color expression. A brilliantly colorful palette that goes beyond grey coverage to impress your clients and keep hair strong.

WHAT IT DOES

SOCOLOR's Advanced formula featuring Cera- Oil Conditioning Complex delivers non- stop conditioning for up to 30 shampoos, shine for long- lasting color, and exceptional grey coverage. Collections-, Blended Collection- Pre- blended shades that offer a range of tones from cool to warm for beautiful, believable results and grey coverage Dream.Age- Provides modern, multi- reflective tones for 50-, 100 percent white hair coverage. Extra Coverage- Designed for clients with more than 50 percent grey hair. It offers uniform, full- bodied coverage that looks 100 percent natural, without the need to formulate with multiple shades. Reflect Collection- HD Color Technology Red, and Copper, PR6 Technology, SOBOOST and SoRED for visible intensity with vibrant, saturated tones. Reflect Collection Metallics- Shades are meant to be used on natural levels 4- 9. Metallic Violet Mauve is best for levels 4- 6 and Metallic Rose Gold is best for levels 6- 9. Specialty Collection- HD Color Technology shades are Matrix's bright, intense red coppers. Specialty collection also includes SoRed, Clear and Extra Blonding Cream. Ultra Blonde with Fortibond- High- lift permanent blonde cream hair color that contains fortibond technology to protect hair while lightening and toning, delivers up to 5 levels of lift, and features a low ammonia formula. Ultra.Light Blondes- For maximum lightening and additional toning on levels 6 and lighter. Power Cools Collection- Experiment from icy to smokey with no risk of red or brass. New ammonia free formula provides a steady, more controlled lift for reliability cooler results without compromising the level of lift.

WHAT ELSE YOU NEED TO KNOW

• For use with Matrix Cream Developers. The economical 3 oz. tube provides 2 average retouch applications. Real value for any salon.